This morning saw a very excited me getting ready to head out the door for a meeting with Yves Rocher Malta Marketing Manager, Pierre.
I was invited over at their newly opened shop in Paola which also houses the trademark Botanical Spa that Yves Rocher is acclaimed for worldwide, but more on that in another post ;) In the meantime, keep reading to find out more about the brand and feast your eyes on the pictures I managed to take of the Paola outlet.
|A selection of bath and body care products|
Introductions first, here is a little information about the brand!
The French skin care brand Yves Rocher dates back to 1959, when founder Yves Rocher(!) created the botanical beauty brand on the basis of offering good quality, natural products at affordable prices. His expertise in the botanical field was essential in establishing the key foundations of the brand. Mr. Rocher started producing plant-extract-based ointments and later on cosmetics which he sold through mail orders. After three years, he went on to open his first shop and he never looked back. Today, the brand is available in over 80 different countries and it is the number 1 skin care brand in France and 4th worldwide among a staggering 600 brands!
Being a botanical brand, Yves Rocher produces skin care, perfumes and cosmetic products that are plant based and paraben free. They do not test on animals and have their own labs in the Bretagne region in the north-west of France where the phytochemists discover ways of implementing the most active of plant molecules in their products for the ultimate benefit of the consumers. New active ingredients means new products and in fact, Yves Rocher introduces a 100 new products per year!
The brand philosophy is that in order to 'protect it [our skin], repair it and stimulate it, it is best to offer it active botanical ingredients that are easily and naturally assimilated.' Their belief is that both our skin and plants are alive, hence plant based skin care works in harmony with our skin.
What is really fascinating about Yves Rocher as a brand is that the company is also harvester, botanist, manufacturer and distributor of all its products, meaning they have control over the whole development process, hence the consumer knows they are getting a genuine product and ultimately, benefit from affordable price tags!
|Different skin care regimes for different skin types|
Yves Rocher is a very eco-friendly brand and this has led them to establish the Fondation Yves Rocher which plans to plant 50 million trees by 2015. Customers can help them reach their target by purchasing products marked 'I Love My Planet' or 'Culture Bio' as for every product sold, the company will have a tree planted.
The brand's eco-friendly conscience is also reflected in their packaging which is made of recycled plastic and they also include a note on some of their products to remind people to sort their trash and recycle where possible. Moreover, some of their products even come in refill format to reduce the amount of plastics used!
Now, a few lines about the Paola shop! The location is quite central, in Antoine de Paule Square and once you step foot in there, it feels like you have just entered a mini garden of Eden - an immaculately clean space adorned with light wooden shelves and elements of green which truly evoke the brand's botanical background.
|Men's range and more fragrances for her|
|Summer 2014 Limited Edition Collection|
Testers are available for the absolute majority of the products and the layout is very customer friendly. The sales girls are fully trained and apart from being very friendly, they are very knowledgeable about the products and the main ingredients. They take their time to recommend the best products that cater for the individual's needs and they look very presentable in their impeccable uniforms.
The shop houses an extensive range of skin care, body care, hair care, fragrances and makeup products and they even have a line dedicated for men. The skin care products cater for the needs of all types of skin, even aging skin!
|Anti-aging product selection|
In Malta, Yves Rocher have another two stores, one at Bisazza Street in Sliema and one in Merchants Street, Valletta. The Botanical Spa is only found at the Paola outlet where a wide range of beauty services such as facials, waxing and makeup application are offered at very competitive prices.
That's it for this post, but stay tuned for Yves Rocher product reviews and my own experience at the Botanical Spa! In the meantime, why don't you go and check out one of the stores for yourselves?! I guarantee you're in for a treat!
To keep up to date with special offers and product information, you can check out the local Facebook page and the Yves Rocher website.