Brand Spotlight | 88 Rue Du Rhone Luxury Timepieces

When I think of luxury, I always include quality leather bags and watches in the equation and now, I have an extra watch brand to think about - 88 Rue Du Rhone.

I was introduced to the brand during the latest edition of the Pink Fashion Show and, well, it had me in a second! I have always loved watches and I never leave the house without one. I already have my eyes on a particular model I want from 88 Rue Du Rhone which I shall treat myself to as a Christmas present. I was pleased to see that the brand caters for ladies with small wrists like mine as well! The whole collection consists of 60% watches for men and 40% watches for women.

For those new to the luxury brand, 88 Rue Du Rhone was founded in 2012 by Elie and Pierre Bernheim, the grandsons of Raymond Weil, the legendary watchmaker. 88 Rue Du Rhone embodies the true spirit and excellence of Swiss watchmaking yet all their models fall within an accessible price range. 

Having a number for brand logo, really makes the brand stand out, for the number 8 is present in all designs and symbolizes good fortune and infinity. Moreover, 88 is the only number missing on Rue Du Rhone, the most prestigious street in Geneva and an emblem of absolute luxury. The banks of the River Rhone possess endless beauty and are witnesses to five centuries of Swiss watchmaking tradition - really WHERE TIME BEGINS.

88 Rue Du Rhone proposes a contemporary yet classic product that combines Swiss quality, elegance and precision with accessibility that appeals to a new generation of watch enthusiasts across the globe. In the brand's collections, Double 8 Origin, launched in the beginning of 2012 and Rive, presented at 2015 Baselworld, the number 8 seems to disappear into infinity in a fun, but equally elegant and refined manner, with the logo at 12 o'clock, the counter-weight of the colourful seconds hand and engraved on the crown and case back in the fine lacework or filigree guilloché finish on the dial and the movement's balance. As a final detail, the diamonds set on the cases total 88!

The brand was first launched at Selfridges in London in July 2012 and has been received exceptionally well in over 40 countries world-wide and has expanded to famous retailers such as Bloomingdales, Tourneau, Peter Jackson, Goldsmiths, Consul Group, Harmony, Manor and Galeries Lafayette to name a few. 

Being fans of the cinema, the Bernheim brothers have rolled up their sleeves and showcased to the public, two of the Double 8 Origin flagship models in short 60-second films and in a new movie campaign, adroitly blending modernity with tradition, power with refinement and mystery with revelation.They are also proud to be, for the third year, the Official Watch & Timing Partner of the BAFTA - the British Academy of Film and Television Arts, and the MIAMIFF, the Miami International Film Festival, for the second year. These screen partnerships are expanding further, with 88 Rue Du Rhone recently becoming involved with the Geneva International Film Festival/Festival Tous Ecrans as well as becoming the UK Watch partner of the Mad Men Ultimate season DVD launch.

In the words of Pierre Bernheim himself, '88 Rue Du Rhone does much more than just fill a void in the luxury timepiece category. It has a strong, dynamic identity steeped in Geneva's rich watchmaking history with inherent multicultural references.'

88 Rue Du Rhone is available locally at VIP in Sliema and Valletta. Follow the brand's success via social media under 88rdr.

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