Event | Vichy Dermablend [3D Correction] Launch

Last Friday, a rather chilly and rainy evening saw me excited to get to the Xara Lodge in Rabat, one of the most lavish settings on our islands for the launch of the newest foundation to join Vichy's Dermablend line, Dermablend [3D Correction]. I have to admit that I was really excited and curious to see what it is all about following my experience with Dermablend 16hr Fluid Foundation, so I braved the rain and cold and made my way there.

Upon arriving, a glass of red wine was waiting to warm me up, and of course, I gladly accepted it. We were then shown to the main red carpet area, where the presentations took place. Mr. Peter Apap, one of the directors of Prohealth Ltd., made his introductions which were followed by a brief yet thorough presentation by Ms. Jackie Vella, the brand manager for Vichy in Malta. The event also marked the first year of Vichy Dermablend line in Malta.

Mr.Peter Apap (top) and Ms. Jackie Vella delivering their addresses and presentations

Here is a brief introduction to Dermablend 3D. If you are familiar with the Dermablend range, you would know that is aimed at being more of a solution to a better quality of life and self-esteem.  It all started in 1981, thanks to Dr. Craig Roberts, who created a full coverage foundation with high tolerance to help improve the appearance of skin suffering from a variety of skin conditions. We all know how important and what a confidence boost it is to look and feel good, and for this reason, Dermablend has proven to be the perfect solution for people suffering from vitiligo, rosacea, dark spots, angioma, birth marks, scars, etc. Moreover, Dermablend provides a natural finish despite its full coverage - something not many foundations have mastered yet.

Apart from skin discolouration and uneven tone, one of the most common skin problems is acne, where the individual usually presents with raised, red pustules and pimples that are otherwise very difficult to cover up and still have a natural look. For this reason, Dermablend 3D was introduced.

This foundation, with its whipped cream texture, is capable of turning 3D imperfections into 2D in three steps - cover, level, treat. The foundation is composed of purified minerals that give it an airy texture and permit it to cover imperfections while maintaining a natural finish. Dermablend 3D is also the first foundation that is capable of levelling the skin surface immediately and day after day thanks to its Alliagel Technology (resurfacing gel mix). Lastly, Salicylic Acid and Eperuline contribute towards treating the spots.

Next, it was time for Ms. Allison Depriestre to work her magic on her three models for the night - we got to see how acne is completely covered up with Dermablend [3D Correction], full coverage of vitiligo where she also used the Dermablend Concealer Stick and lastly, we got to witness the last model's secret; she rubbed some Purete Thermal 3 in 1 Cleanser on her arm and shoulder, and two tattoos were revealed! Yes, the Dermablend Total Body Foundation, even covers up tattoos!

Tattoo cover-up

A reception rounded up the event where me and fellow blogger  Maya enjoyed sampling this innovative foundation texture and other products from the Vichy Dermablend range and we even had a Polaroid taken ;) I am really looking forward to give this foundation a go asap!

Vichy Dermablend [3D Correction] is available in 4 nuances and will be for sale in pharmacies. For more information, go like the Vichy Facebook page.

Vichy Dermablend is changing the colour of the tubes, and all products in the range will now have a black tube instead of white.

Be First to Post Comment !
Post a Comment