Event | Discovering Blinc Cosmetics at Roseberry

Last Thursday evening I was very excited to attend a fun or rather as the invited said, berry beautiful event concerning the US brand blinc cosmetics at Roseberry, Valletta.

I made my way there with my partner in makeup crime Marija and we were immediately greeted with a smile by Nataliya, the brand manager behind the various brands Paloma Cosmetics Ltd. bring to our shores. In keeping with the theme of the event, we were offered a glass of Fragolino, strawberry flavoured wine as well as Baci chocolates and tasty little macarons!

Nataliya, with the help of Danilo and Michaela, delivered a very detailed and informative presentation about Blinc Cosmetics and I am more than happy to share what this brand is all about with you all especially if you're new to it like I was before yesterday's event :)

So what makes Blinc Cosmetics different from other brands? Basically, it all boils down to the brand being exclusively dedicated to the production of innovative eye makeup products such as pioneering the world's first tube mascara and peelable eyeliner that are long-lasting no matter how hectic your lifestyle is. 

It all started with the launch of the classic Mascara in 1999 which has this innovative formula that rather than painting the lashes, it forms tubes around each lash, thus preventing flaking and clumping of the lashes. After that, it took Blinc three years (!) to launch another mascara or as a matter of fact, another product. This goes to show the amount of research and dedication of the brand to produce top quality products for us, the end users.

Blinc is all about innovation and performance. I have already mentioned that the brand boasts the world's first tube-forming mascara and peelable. Blinc's portfolio also comprises the thinnest eyeliner pen, and a four-in-one eyebrow mousse, confirming the brand at being at the fore-front of the beauty industry with new and exciting products that are water-resistant, smudge proof, as well as easy to apply and remove.

Consequently, Blinc is the ideal brand for women who:
  • have sensitive eyes or are contact lens wearers
  • lead an active and athletic lifestyle
  • have busy work/life schedules
  • have lash extensions
  • face challenging climates on a day to day basis
  • need not to worry about eye makeup flaking or smudging throughout their day
During the event we had the chance to try the products out for ourselves so as to attest to all the claims that the brand promises. I was surprised to see that the brand only carries one eyeshadow palette but when we got to discover the story behind it, I could immediately see that it makes perfect sense. The Blinc Shadow Fusion palette is the result of a collaboration between the brand and top makeup artists. They managed to come up with a palette that people will actually use all of the shades in it not just a couple as often happens.

Blinc Heated Eyelash Curler, Macara Amplified & Black Lash Primer

Blinc Shadow Fusion palette

Blinc Eyebrow Mousse & makeup brushes

Blinc eyeliners

We were each given a sample of the eyeliner and Amplified mascara to try which I did right away and I also purchased the Dark Green Classic Mascara for the colour caught my eyes when I tried it during the event.

Some of the bloggers attending the event & Danilo

Myself and Danilo discussing mascara shades ;)

I will be reviewing the products soon so I am not going to talk about formulas etc in this post so you can discover all the exciting details with me in the review post...or else, head down to Roseberry in Valletta and get your hands on some Blinc products then you can share your experience with me in the comments! Other outlets which stock Blinc Cosmetics in Malta are NYX (Sliema), Melita Pharmacy (St. Julian's), Heavenspa (Naxxar).

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